Hello, I'm Jeena

I'm Jeena, a Product Designer with expertise in conducting user research, understanding user needs and business goals, and crafting usable, beautiful, and intuitive user interfaces.

Say hi through LinkedIn
Email genie603@gmail.com

About me

My journey as a Designer started by working in a Branding Agency called Design Fox Branding Agency based in Sydney. As a Branding Designer, I helped small to big businesses in Australia to build/re-establish their brand identities.
My second job was as an in-house graphic & book designer at Hacker Education Group, helping millions of learners achieve their academic goals through its extensive range of educational products and services, including publications, classes, and online lectures. I was involved in many exciting projects, from designing bestseller English textbooks to Ads design. Although I worked under pressure to be responsive across different mediums, It was a great experience to grow as an authentic designer and develop comprehensive design knowledge and skills.

Based on my unique experiences - Designing core products and Ads for promotion, I decided to find a job where I can contribute both skills.
For two years, I worked as a freelance UX/UI designer helping innovative and Fintech startups create successful, polished & user-friendly native apps, web apps, websites, and SaaS products that millions worldwide love.

During the pandemic in 2021, I joined the fintech startup Deferit, which has been helping more than 500k global users, paid $200m of bills, and saved $15m in late fees (2021-based). In addition, I redesigned three products across mobile and web apps and shipped two versions of a website.

After 1.6 years, I have worked in a fast-growing Australian finance startup, Driva, which uses AI to automate and personalise the car financing user experience. I've designed multiple projects across the customer and growth squads, including redesigning the Lender Switch experience. This redesign significantly increased the referral conversion rate.

I'm working at Prezzee. Prezzee is an eGift Card eCommerce platform catering to B2B and B2C markets. I actively contribute to the Buying and Recipient squads within the Mobile team. I've successfully delivered 8 projects. Among them, Anonymous Recipients Swap History has effectively decreased inbound calls related to lost gift card issues.


Product Designer — Prezzee?
2023.5 ~ Current

  • Discover user problems through user research.
  • Define product opportunities.
  • Facilitate design workshops and sessions.
  • Collaborate with cross-functional teams to come up with design solutions.
  • Validate the design solution via user testing.
  • Deliver mobile-friendly design solutions.
  • Manage stakeholder feedback and address it in the design.

Product Designer — Driva ?
2022.8 ~2023.5

  • Conduct stakeholder interviews to understand business requirements
  • Be an end-to-end product designer, from conducting user research to working with engineers for pixel-perfect implementation.
  • Deliver user-friendly and accessible web applications.
  • Work across Customer and Growth squads.
  • Closely work with founders to align on design solutions and address feedback.

Product designer — Deferit?

  • Be the primary product designer working in Customer Web squads.
  • Discover the user’s problem through research.
  • Synthesise product opportunities.
  • Sketch and Ideate design concepts sparked by research.
  • Facilitate design review to get feedback.
  • Work closely with the founder to align on design solutions.

Freelance UX/UI Designer

  • Digital products, including CMS design (for eCommerce websites), implementation, social marketing design, EDMs, etc.
  • Working closely with Principle Product Designer, UX Designer, growth leads, marketing managers and clients.
  • Brand design, including visual language and style guidelines.

Graphic Designer & Book Designer — Hackers Education Group

  • Create Printing deliverables for various advertising media such as display boards, street banners, posters, brochures, leaflets, and other stationery, as well as books and magazines.
  • Lead multiple projects independently within teams for textbooks, magazines, and campaign design.
  • Work closely with the art director, internal designers, illustrators, marketers, copywriters, printing agencies, etc.
  • Generate various concepts and illustrations based on project requirements for magazines.
  • Core project HackVoca (English Vocabulary Textbook)

Brand Designer — Design Fox Branding Agency

  • As a Branding designer, I helped small to big businesses in Australia to build and re-establish their brand identities.
  • Responsibilities include creating design deliverables such as logos, business cards, letters, brochures, annual reports, menus, etc. and supporting senior designers and the art director with mobile application infographics, websites, and wireframes
  • Core project OZ commercial properties

Exhibitions & Social project

HammondCare’s Music Engagement Program
Interaction Design Project


‘Dream Land’ Group Exhibitions
Printmaking Exhibition

Sadan Gallery


Culture Station Seoul 284


Say hi through LinkedIn
Email genie603@gmail.com
Dribble Here

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