Hello, I'm Jeena 🙌

I am Jeena, a multi-disciplinary designer specialising in UX / UI design across native apps, web apps, websites, and SaaS products.


I am Jeena, a multi-disciplinary designer specialising in UX / UI design across native apps, web apps, websites, and SaaS products.

I'm currently working as a Product Designer in Deferit which helps businesses and customers pay their bills or defer them in 4 instalments on time. Before this job, I've also worked for several startups- Fintech, Health & Wellness, education etc. as a freelance UX/UI Designer and Visual Designer working on an eCommerce website and visual solution. 

I have been building my career working with cross-functional teams (Product owners, Product Managers, Engineers, Growth, and Content marketers in different environments such as in-house, agency, corporate and start-ups. Through these experiences, I need different approaches to understand business goals (clients' needs) and to work with partners having co-ownership.

Throughout my previous careers, I have used Figma, Protopie, inVision, Confluence, Jira, and Django for product design and Website builders, Adobe CC for digital marketing design, and editorial design (Books).


Product designer — Deferit

  • Product designer
  • Collaborating with Product Managers, Engineers, and other product designers
  • My responsibilities are discovering problems through user research, defining product opportunities, delivering end-to-end design solutions, and iterating on design solutions
  • Core projects I've been working on in Deferit.
    First, Optimising Bill uploads journey which can improve the overall journey for new and existing users and encourage more self-sufficiency for our customers and less reliance on our customer heroes to rectify any setbacks.
    Second, Account state offers unique experiences for different account states and provides users with integrated functionalities and benefits on the bill uploads journey.
    Third, Website Renewal provides a solid brand identity for customers to understand how Deferit works. The new brand identity provides a consistent experience from the website to apps for our customers.
    Last, I've built Design systems for consistent design in products where the team collaborate at the same time.

Freelance UX/UI Designer & Visual Designer

  • Worked closely with clients on digital products and branding design
  • Worked for an education online shop- Happy Doudous which provides educational materials and stationery.
  • My responsibilities were eCommerce platform, Brand Identity, and Social marketing design.
  • Worked as a Visual Designer & Graphic Designer for Fintech companies - Zip Pay, Beam Wallet, Pocketbook, and design agency.
  • Worked closely with Product Designers on the client side.
  • Main responsibilities are Communication Design such as Weekly Newsletter, Social Media Design Assets, Presentation, and UI Design
  • Core projects
    1. Designing eCommerce for Happy Doudous 
    Happy Doudous is a young and creative stationery boutique brand for kids and families. It provides digital educational stationaries for people to want homeschooling and early childhood learning for their kids.
    2. Pocketbook
    Pocketbook is a Sydney-based free budget planner and personal finance app. The app helps users set up and manage budgets, track spending, and manage bills. This project includes different mediums for promotion design, social marketing design, and newsletter.

    3. Arté Social Exhibition App
    Arté is a platform for art exhibitions in Australia. Arté provides not only new information about art exhibitions but also a social community where people can share reviews of the exhibitions or museums they have visited or they want to visit.

Graphic Designer & Book Designer — Hackers Education Group

  • Work as an in-house graphic designer in Hacker Education which is helping millions of learners achieve their academic goals through its extensive range of educational products and services, including publications, classes, and online lectures.
  • Responsibilities
    1. Printing Deliverables for various advertising media such as display boards, street banners, posters, brochures, leaflets, and other stationeries and books & magazines
    2. Leading multiple projects independently within teams for textbooks, magazines, and campaign design.
    3. Working closely with the art director, Internal designers, illustrators, marketers, copywriters and printing agencies, etc.
    4. Generating various concepts based on the project requirements
    Creating illustrations for magazines
  • Core projectHackVoca (English Vocabulary Textbook)

Graphic Designer — Design Fox Branding Agency

  • Creating design deliverables such as logos, business cards, letters, brochures, annual reports, and menus, etc.
  • Working closely with senior designers on various projects
  • Supporting senior designers. and art director with infographics, websites, and wireframes for mobile applications. 
  • Core project
    OZ commercial properties

Exhibitions & Social project

HammondCare’s Music Engagement Program
Interaction Design Project


‘Dream Land’ Group Exhibitions
Printmaking Exhibition

Sadan Gallery


Culture Station Seoul 284


Say hi through LinkedIn
Email genie603@gmail.com

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