Hello, I'm Jeena
As a multi-disciplinary designer specialising in UX / UI design helping innovative, fintech startups create successful, polished & user-friendly native apps, web apps, websites, and SaaS products that millions worldwide love.
My journey as a Designer started by working in Branding Agency called Design Fox based in Sydney. As a Branding designer, I helped small to big businesses in Australia to build/re-establish their brand identities.
My second job was as an in-house graphic & book designer at Hacker Education Group, helping millions of learners achieve their academic goals through its extensive range of educational products and services, including publications, classes, and online lectures. I was involved in many exciting projects, from designing bestseller English textbooks to Ads design. Although I worked under pressure to be responsive across different mediums, It was a great experience to grow as an authentic designer and develop comprehensive design knowledge and skills.
Based on my unique experiences - Designing core products and Ads for promotion, I decided to find a job where I can contribute both skills.
For two years, I worked as a freelance UX/UI designer helping innovative, and fintech startups create successful, polished & user-friendly native apps, web apps, websites, and SaaS products that millions worldwide love.
During the pandemic in 2021, I joined fintech startup, Deferit, which has been helping more than 500k global users, paid $200m of bills, and saved $15m in late fees. In addition, I redesigned three products across mobile and web apps and shipped two versions of a website.
After 1.6 years, I have been working in a fast-growing Australian finance startup, Driva, which offers AI to Automate to personalise and simplify the car financing experience for users. I've designed three projects across the customer, and growth squads, including a redesign of the customer Lender Switch experience.
I have been building my career working with cross-functional teams (Product owners, Product Managers, Engineers, Growth, and Content marketers in different environments such as in-house, agency, corporate and startups. Through these experiences, I need different approaches to understand business goals (& clients' needs) and work with collaborators with co-ownership.
Throughout my previous careers, I have used Figma, Protopie, inVision, for product design and Confluence, Jira, Full story, Productboard, and Django for project management tools. Adobe CC for digital marketing design and editorial design (Books).
Product Designer — Driva
2022.8 ~ Current
Product designer — Deferit
Multi-disciplinary UX/UI Designer
Graphic Designer & Book Designer — Hackers Education Group
Brand Designer — Design Fox Branding Agency
Exhibitions & Social project
HammondCare’s Music Engagement Program
Interaction Design Project
‘Dream Land’ Group Exhibitions
ASYAAF (ASIAN STUDENTS AND YOUNG ARTISTS ART FESTIVAL)
ACUTION & FINE ART EXHIBITIONN
Culture Station Seoul 284