Hello, I'm Jeena

As a multi-disciplinary designer specialising in UX / UI design helping innovative, fintech startups create successful, polished & user-friendly native apps, web apps, websites, and SaaS products that millions worldwide love.

Say hi through LinkedIn
Email genie603@gmail.com

About me

My journey as a Designer started by working in Branding Agency called Design Fox based in Sydney. As a Branding designer, I helped small to big businesses in Australia to build/re-establish their brand identities.
My second job was as an in-house graphic & book designer at Hacker Education Group, helping millions of learners achieve their academic goals through its extensive range of educational products and services, including publications, classes, and online lectures. I was involved in many exciting projects, from designing bestseller English textbooks to Ads design. Although I worked under pressure to be responsive across different mediums, It was a great experience to grow as an authentic designer and develop comprehensive design knowledge and skills.

Based on my unique experiences - Designing core products and Ads for promotion, I decided to find a job where I can contribute both skills.
For two years, I worked as a freelance UX/UI designer helping innovative, and fintech startups create successful, polished & user-friendly native apps, web apps, websites, and SaaS products that millions worldwide love.

During the pandemic in 2021, I joined fintech startup, Deferit, which has been helping more than 500k global users, paid $200m of bills, and saved $15m in late fees. In addition, I redesigned three products across mobile and web apps and shipped two versions of a website.

After 1.6 years, I have been working in a fast-growing Australian finance startup, Driva, which offers AI to Automate to personalise and simplify the car financing experience for users. I've designed three projects across the customer, and growth squads, including a redesign of the customer Lender Switch experience.
 
I have been building my career working with cross-functional teams (Product owners, Product Managers, Engineers, Growth, and Content marketers in different environments such as in-house, agency, corporate and startups. Through these experiences, I need different approaches to understand business goals (& clients' needs) and work with collaborators with co-ownership.

Throughout my previous careers, I have used Figma, Protopie, inVision, for product design and Confluence, Jira, Full story, Productboard, and Django for project management tools. Adobe CC for digital marketing design and editorial design (Books).

Experience

Product Designer — Driva
2022.8 ~ Current

• Collaborate with the team with co-ownership, working across customer, partner and growth squads.
• Be involved in user research and speaking with our customers to deeply understand their motivations and pain points.
• Facilitate workshops and design sessions
• Manage stakeholders in three different squads to align on the process and decision-making. 
• Be an end-to-end product designer, from running research to working with engineers for pixel-perfect implementation.
• Core projects I've been working on in Driva are Lender Switch Redesign and Landing Pages Redesign.

Product designer — Deferit
2021~2022

• Collaborate with Product Managers, Engineers, and other product designers
  
• Discover user pain points and problems through user research
• Define product opportunities synthesis
• Create design solutions, and iterate on the solutions
• Manage stakeholders to align processes, feedback, and decision-making.
• Core projects are
  First, Optimising Bill uploading journey improves the journey for new and existing users and encourages customer self-sufficiency and less reliance on our customer heroes to rectify any setbacks.
  Second, Account state classifies accounts with different states based on the number of bills. The users will have different experiences and benefits on bill uploads and referral programs journey.
  Third, Website Renewal provides a solid brand identity for Deferit, which wants to promote its brand to the public and markets, keep visitors engaged with the website, and increase guest retention.
  Last, Design systems to be consistent across products, communicate clearly and look professional. Increase work efficiency where the team collaborates simultaneously.

Multi-disciplinary UX/UI Designer
2019~2020

• I worked as a freelance multi-disciplinary UX/UI designer helping innovative and fintech startups and creating successful, polished & user-friendly native apps, web apps, websites, and SaaS products that millions worldwide love.
  The clients/ companies I worked for are Zip Pay, Beam Wallet, Pocketbook, Insight Timer etc. 
• My responsibilities were eCommerce platform, mobile apps, Brand Identity, and Social marketing design.
• Core projects
  1. Designing eCommerce for Happy Doudous 
  Happy Doudous is a young, creative stationery boutique for kids and families. It provides digital educational stationaries for people to want homeschooling and early childhood learning for their kids.
  2. Pocketbook
  Pocketbook is a Sydney-based free budget planner and personal finance app. The app helps users set up and manage budgets, track spending, and manage bills. This project includes different mediums for promotion design, social marketing design, and newsletter.
  3. Arté Social Exhibition App
  Arté is a platform for art exhibitions in Australia. Arté provides new information about art exhibitions and a social community where people can share reviews of the exhibitions or museums they have visited or want to visit.
  

Graphic Designer & Book Designer — Hackers Education Group
2017~2019

• I worked as an in-house graphic designer in Hacker Education Group, helping millions of learners achieve their academic goals through its extensive range of educational products and services, including publications, classes, and online lectures.
• Responsibilities
  1. Printing Deliverables for various advertising media such as display boards, street banners, posters, brochures, leaflets, and other stationeries and books & magazines
  2. Leading multiple projects independently within teams for textbooks, magazines, and campaign design.
  3. I worked closely with the art director, Internal designers, illustrators, marketers, copywriters, printing agencies, etc.
  4. Generating various concepts based on the project requirements
  Creating illustrations for magazines
• Core project HackVoca (English Vocabulary Textbook)

Brand Designer — Design Fox Branding Agency
2016

• As a Branding designer, I helped small to big businesses in Australia to build and re-establish their brand identities.
• Responsibilities are creating design deliverables such as logos, business cards, letters, brochures, annual reports, menus, etc. and supporting senior designers and the art director with infographics, websites, and wireframes for mobile applications. 
• Core project OZ commercial properties

Exhibitions & Social project

HammondCare’s Music Engagement Program
Interaction Design Project

UNSW
2015

‘Dream Land’ Group Exhibitions
Printmaking Exhibition

Sadan Gallery
2012

ASYAAF (ASIAN STUDENTS AND YOUNG ARTISTS ART FESTIVAL)
ACUTION & FINE ART EXHIBITIONN

Culture Station Seoul 284
2011

Contact

Say hi through LinkedIn
Email genie603@gmail.com