Hello, I'm Jeena

As a multi-disciplinary designer specialising in UX / UI design helping innovative, fintech startups create successful, polished & user-friendly native apps, web apps, websites, and SaaS products that millions worldwide love.

View projects

Say hi through LinkedIn
Email genie603@gmail.com

About me

My journey as a Designer started by working in Branding Agency called Design Fox Branding Agency based in Sydney. As Branding Designer, I helped small to big businesses in Australia to build/re-establish their brand identities.
My second job was as an in-house graphic & book designer at Hacker Education Group, helping millions of learners achieve their academic goals through its extensive range of educational products and services, including publications, classes, and online lectures. I was involved in many exciting projects, from designing bestseller English textbooks to Ads design. Although I worked under pressure to be responsive across different mediums, It was a great experience to grow as an authentic designer and develop comprehensive design knowledge and skills.

Based on my unique experiences - Designing core products and Ads for promotion, I decided to find a job where I can contribute both skills.
For two years, I worked as a freelance UX/UI designer helping innovative, and Fintech startups create successful, polished & user-friendly native apps, web apps, websites, and SaaS products that millions worldwide love.

During the pandemic in 2021, I joined the fintech startup, Deferit, which has been helping more than 500k global users, paid $200m of bills, and saved $15m in late fees (2021-based). In addition, I redesigned three products across mobile and web apps and shipped two versions of a website.

After 1.6 years, I have been working in a fast-growing Australian finance startup, Driva, which offers AI to Automate to personalise and simplify the car financing experience for users in 2022. I've designed three projects across the customer, and growth squads, including a redesign of the customer Lender Switch experience.

I've currently joint in Prezzee which's leading the best digital gift card company in Australia and worldwide in 2023. As UX/UI designer, I'm closely working with UX researchers and cross-functional teams such as Engineers, BA, and Product owners within the Customer Mobile squad to bring joy and delight and a seamless user experience to our customers.



Experience

Product Designer — Prezzee🎁
2023.5 ~ Current

  • Overview
    👉🏼 I've recently joint in the team as UX/UI Designer in Prezzee which is the best digital gift card company in Australia and worldwide.
    👉🏼 I'm closely working with Contents writers, Engineers, BA, SM, and Product owners helping our customers experience seamless buying and receiving gift cards and feel real joy and pleasure through Prezzee mobile apps.

  • The key role
    ✅ Bring my expertise in native app design to ensure the designs translate seamlessly across a wide range of mobile devices.
    ✅ Use UX knowledge and creativity to design a unique user experience that stands out globally.
    ✅ Collaborate with UX researcher and Content writer to validate design decisions.
    ✅ Use animation skills to create awesome interactions that bring delight and joy to the customers.
    ✅ Collaborate with the Mobile squad to uplift the quality of native apps.

Product Designer — Driva 🚗
2022.8 ~2023.5

  • Collaborate with the team with co-ownership, working across customer, partner and growth squads.
  • Be involved in user research and speaking with our customers to understand their motivations and pain points deeply.
  • Facilitate workshops and design sessions.
  • Manage stakeholders in three different squads to align on the process and decision-making. 
  • Be an end-to-end product designer, from running research to working with engineers for pixel-perfect implementation.
  • Designed four core projects (Please contact me to check the projects in detail).

Product designer — Deferit💰
2021~2022

  • Collaborate with Product Managers, Engineers, and other product designers
  • Discover user pain points and problems through user research
  • Define product opportunities synthesis
  • Create design solutions, and iterate on the solutions
  • Manage stakeholders to align processes, feedback, and decision-making.
  • Core projects (Please contact me to check the projects in detail).

Multi-disciplinary UX/UI Designer
2019~2020

  • I worked as a freelance multi-disciplinary UX/UI designer helping innovative and fintech startups and creating successful, polished & user-friendly native apps, web apps, websites, and SaaS products that millions worldwide love.
    The clients/ companies I worked for are Zip Pay, Beam Wallet, Pocketbook, Insight Timer etc. 
  • My responsibilities were eCommerce platform, mobile apps, Brand Identity, and Social marketing design.
  • Core projects
    1. Designing Educational stationaries eCommerce for Happy Doudous 
    Happy Doudous is a young, creative stationery boutique for kids and families. It provides digital educational stationaries for people to want homeschooling and early childhood learning for their kids.
    2. Pocketbook
    Pocketbook is a Sydney-based free budget planner and personal finance app. The app helps users set up and manage budgets, track spending, and manage bills. This project includes different mediums for promotion design, social marketing design, and newsletter.

Graphic Designer & Book Designer — Hackers Education Group
2017~2019

  • I worked as an in-house graphic designer in Hacker Education Group, helping millions of learners achieve their academic goals through its extensive range of educational products and services, including publications, classes, and online lectures.
  • Responsibilities
    1. Printing Deliverables for various advertising media such as display boards, street banners, posters, brochures, leaflets, and other stationeries and books & magazines
    2. Leading multiple projects independently within teams for textbooks, magazines, and campaign design.
    3. I worked closely with the art director, Internal designers, illustrators, marketers, copywriters, printing agencies, etc.
    4. Generating various concepts based on the project requirements
    Creating illustrations for magazines
  • Core project HackVoca (English Vocabulary Textbook)

Brand Designer — Design Fox Branding Agency
2016

  • As a Branding designer, I helped small to big businesses in Australia to build and re-establish their brand identities.
  • Responsibilities include creating design deliverables such as logos, business cards, letters, brochures, annual reports, menus, etc. and supporting senior designers and the art director with mobile application infographics, websites, and wireframes. 
  • Core project OZ commercial properties

Exhibitions & Social project

HammondCare’s Music Engagement Program
Interaction Design Project

UNSW
2015

‘Dream Land’ Group Exhibitions
Printmaking Exhibition

Sadan Gallery
2012

ASYAAF (ASIAN STUDENTS AND YOUNG ARTISTS ART FESTIVAL)
ACUTION & FINE ART EXHIBITIONN

Culture Station Seoul 284
2011

Contact

Say hi through LinkedIn
Email genie603@gmail.com

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