Hello, I'm Jeena

Hello, I'm Jeena Jeong, a Product Designer specialising in UX/UI. With a passion for creating intuitive and visually compelling user experiences, I thrive on transforming complex ideas into seamless digital solutions.

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Say hi through LinkedIn
Email genie603@gmail.com

About me

I'm Jeena Jeong, a product designer based in Sydney, Australia. I hold a Master’s degree in Design, specialising in human-centred design with a focus on user experience.
My career began as a graphic and web designer, working in agency and in-house settings for over four years. These roles allowed me to hone my design skills significantly.
As a product designer, I have worked in fast-paced companies related to fintech and e-commerce for over three years. Working in these industries has given me a broad skill set, including user-centric design, data-driven decision-making, security and compliance, and the ability to handle complex data visualisation.
I excel at transforming complex ideas into simple, effective digital solutions, providing clear and persuasive design concepts that resonate with stakeholders. I am also a collaborative team player, adept at working efficiently with others to achieve the best result. Furthermore, I have a comprehensive understanding of front-end interfaces for both native mobile apps and web applications, allowing me to design intuitive and visually appealing user experiences.

Experience

Product Designer — Prezzee
2023.5 ~ Current

Prezzee is a digital gift card platform that allows users to buy, send, and store digital gift cards. It partners with various retailers to offer a wide selection of gift cards. I've successfully delivered 8 projects. Among them, swapping digital gift card history for guest users has effectively decreased inbound calls related to lost gift card issues.

  • Actively worked in the Buying and Recipient squads within the Mobile team.
  • Collaborated with cross-functional teams, including product managers, researchers, UX writers, and engineers.
  • Rapidly prototyped conceptual product ideas, designed user flows based on data analysis and user research, and gathered feedback from various stakeholders.
  • Facilitated design workshops to manage stakeholder feedback and address it in the design.
  • Validated design ideas by user-testing with researchers.
  • Iterated on designs and delivered products with the best user experience.

Product Designer — Driva
2022.8 ~2023.5

Driva is a car finance platform that helps users compare and apply for car loans from various lenders. It simplifies the process of finding the best loan by providing transparent and personalised options based on the user's financial profile. During my tenure, I led the design of several projects across the customer and growth squads, including a comprehensive redesign of the lender switch experience. This initiative resulted in a substantial increase in the referral conversion rate.

  • Worked across both Customer and Growth squads.
  • Conducted stakeholder interviews to understand business requirements.
  • Identified user pain points through user research.
  • Collaborated closely with founders and product managers to address their feedback and align on design solutions.
  • Delivered user-friendly and accessible web applications by working closely with engineers.

Product designer — Deferit
2021~2022

Deferit pays customer bills upfront, allowing customers to pay back Deferit later. It has helped more than 500,000 global users pay $200 million in bills and save $15 million in late fees. I redesigned three products across mobile and web applications. Additionally, I revamped the company's marketing websites for both customers and businesses, enhancing brand identity and trust and acquiring over 24,000 monthly active users.

  • Worked as a Primary product designer for the Customer and Web squads.
  • Understood business requirements and synthesised product opportunities.
  • Sketched and ideated design concepts based on research.
  • Facilitated design reviews to gather feedback.
  • Worked closely with the founder to align on design solutions.

Multi-disciplinary UX/UI Designer - Freelancer
2019~2020

As a multidisciplinary product designer, I collaborated with global startups to create beautiful and user-friendly digital products, primarily focusing on innovative fintech companies. Key clients include Pocketbook, Insight Timer, Young Education, and more. A notable project for Young Education was Happy Doudous, where I successfully identified the brand personality and implemented the digital stationery shopping experience using WordPress.

  • Understood business requirements and incorporated feedback into the design.
  • Collaborated closely with the Lead Product Designer, UX Designer, Growth leads, Marketing managers, and clients.
  • Designed various digital products, including CMS for eCommerce websites, social marketing materials, and EDMs.
  • Developed brand design elements, including visual language and style guidelines.
  • Implemented eCommerce solution via WordPress

Graphic Designer & Book Designer — Hackers Education Group
2017~2019

I worked as an in-house graphic designer at Hacker Education Group, assisting millions of learners in achieving their academic goals through its extensive range of educational products and services, including publications, classes, and online lectures. Despite working under pressure to be responsive across different mediums, it was a great experience that allowed me to grow as a professional designer and develop comprehensive design knowledge and skills.

  • Create Printing deliverables for various advertising media such as display boards, street banners, posters, brochures, leaflets, and other stationery, as well as books and magazines.
  • Lead multiple projects independently within teams for textbooks, magazines, and campaign design.
  • Work closely with the art director, internal designers, illustrators, marketers, copywriters, printing agencies, etc.
  • Generate various concepts and illustrations based on project requirements for magazines.
  • Core project HackVoca (English Vocabulary Textbook)

Brand Designer — Design Fox Branding Agency
2016

My journey as a designer commenced at Design Fox, a branding agency based in Sydney. In my role, I helped small to medium businesses across Australia with building and re-establishing their brand identities.

  • As a branding designer, I helped small and big businesses in Australia build and re-establish their brand identities.
  • Responsibilities include creating design deliverables such as logos, business cards, letters, brochures, annual reports, menus, etc. and supporting senior designers and the art director with mobile application infographics, websites, and wireframes. 
  • Core project OZ commercial properties

Exhibitions & Social project

HammondCare’s Music Engagement Program
Interaction Design Project

UNSW
2015

‘Dream Land’ Group Exhibitions
Printmaking Exhibition

Sadan Gallery
2012

ASYAAF (ASIAN STUDENTS AND YOUNG ARTISTS ART FESTIVAL)
ACUTION & FINE ART EXHIBITIONN

Culture Station Seoul 284
2011

Contact

Say hi through LinkedIn
Email genie603@gmail.com
Dribble Here

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