Hack Voca (English Vocabulary Textbook)
HACK VOCA is visual vocabulary learning textbook for middle school students. I took charge of art directing and book designing. Work closely with a textbook editor, a project manager, and an illustrator.
MY ROLE & CROSS-FUNCTIONAL TEAM
I had ownership and autonomously designed this textbook from visual art direction to editorial design as a graphic designer. I held meetings with cross-functional partners to gather continuous feedback for the best result in the project.
THE PROCESS OF HACK VOCA BOOK DESIGN
For maintaining confidentiality, only describe the overview shown in this case study.
The pieces of Tetris is the main visual concept and element. The title of the book is created with pixels for a strong concept of Tetris Game. Beside the inside pages, 16 parts of speech have different colours of Tetris piece separately. Visual vocabulary learning helps them to memorise words easily so eventually they would achieve the goal.
The book have been realised on Kyobo bookstore in Korea
A student studying on the textbook