Hello, I'm Jeena
I'm Jeena, a Product Designer with expertise in conducting user research, understanding user needs and business goals, and crafting usable, beautiful, and intuitive user interfaces.
Say hi through LinkedIn
Email genie603@gmail.com
About me
My journey as a Designer started by working in a Branding Agency called Design Fox Branding Agency based in Sydney. As a Branding Designer, I helped small to big businesses in Australia to build/re-establish their brand identities.
My second job was as an in-house graphic & book designer at Hacker Education Group, helping millions of learners achieve their academic goals through its extensive range of educational products and services, including publications, classes, and online lectures. I was involved in many exciting projects, from designing bestseller English textbooks to Ads design. Although I worked under pressure to be responsive across different mediums, It was a great experience to grow as an authentic designer and develop comprehensive design knowledge and skills.
Based on my unique experiences - Designing core products and Ads for promotion, I decided to find a job where I can contribute both skills.
For two years, I worked as a freelance UX/UI designer helping innovative and Fintech startups create successful, polished & user-friendly native apps, web apps, websites, and SaaS products that millions worldwide love.
During the pandemic in 2021, I joined the fintech startup Deferit, which has been helping more than 500k global users, paid $200m of bills, and saved $15m in late fees (2021-based). In addition, I redesigned three products across mobile and web apps and shipped two versions of a website.
After 1.6 years, I have worked in a fast-growing Australian finance startup, Driva, which uses AI to automate and personalise the car financing user experience. I've designed multiple projects across the customer and growth squads, including redesigning the Lender Switch experience. This redesign significantly increased the referral conversion rate.
I'm working at Prezzee. Prezzee is an eGift Card eCommerce platform catering to B2B and B2C markets. I actively contribute to the Buying and Recipient squads within the Mobile team. I've successfully delivered 8 projects. Among them, Anonymous Recipients Swap History has effectively decreased inbound calls related to lost gift card issues.
Experience
Product Designer — Prezzee
2023.5 ~ Current
Product Designer — Driva ?
2022.8 ~2023.5
Product designer — Deferit?
2021~2022
Freelance UX/UI Designer
2019~2020
Graphic Designer & Book Designer — Hackers Education Group
2017~2019
Brand Designer — Design Fox Branding Agency
2016
Exhibitions & Social project
HammondCare’s Music Engagement Program
Interaction Design Project
UNSW
2015
‘Dream Land’ Group Exhibitions
Printmaking Exhibition
Sadan Gallery
2012
ASYAAF (ASIAN STUDENTS AND YOUNG ARTISTS ART FESTIVAL)
ACUTION & FINE ART EXHIBITIONN
Culture Station Seoul 284
2011