PROJECT NAME

Strawberry Chocolate Box Project
For Three Chocolatiers

MY ROLE

Graphic deisgner
Illustrator
Art director 

OVERVIEW

Product packaging design for Hand made chocolate brand: Three Chocolatiers in Sydney. The aim of this project is to provide a special experience for foreign customers who are visiting Sydney and promote the best seller strawberry chocolate as a gift before leaving Sydney. As a creative director, I have designed whole design mediums such as external, internal packaging design, internal cover sheet, stickers, a booklet, and illustrations.

Typeface

External packaging design

Internal packaging design

Line illustration applied on the transparent material for package to immediately show up the chocolate balls of Three chocolatiers to customers. Consistent the graphic elements:strawberries and cacao beans with the external packaging and the colour of the line illustration have carefully been considered for it to be well stand-out from the white and dark chocolate ball.

The story booklet illustration

Harvest Strawberries from local farms

Freeze-drying the strawberries

Coat them with chocolate in factory

Transport them to all Three Chocolatiers shops

The story booklet design

The story of booklet for the strawberry chocolate presents its brand story and the process of strawberry chocolate to be produced. This booklet includes 6 pages and uses a red as a primary colour of this project Recoleta and Montserrat.