PROJECT NAME
Conceptual Social Media Design
for Youi Insurance Australia
MY ROLE
Graphic Designer
Social Media Designer
SOFTWARE & TOOLS
Figma
Procreate
OVERVIEW
This project is conceptual Social Media Design for Youi Insurance. I have charged designing promotional contents for six Insurance services for Youi. With six different illustrations, I have created social media posts on Instagram and Facebook and Resized images and retouched basic image.
Promotional content of six insurance products
I have been using six illustrations which are easily understandable for customers. So I have brought theses illustrations for social media design assets. I have followed a brand style guide- Black and Neon Green for Primary& Secondary colour schemes and Helvetica for Typography of Youi Insurance on the artboard to combined with illustrations.
To succeed to create this social media design project, choosing the right sizes depends on social media types were truly important to deliver the core message and convince customers to call the actions. I have tried my eye to make the balance between texts and image on artworks and to find the perfect a composition of texts and image before submitting.
Six Illustrations & The application of Brand Style Guide of Youi
Facebook Advertisement Assets
For designing Facebook Advertisement assets, I have considered different sizes of Cover photos ( 820*360pixcels) , Posts (1200*630pixels), Ads Carousel (600*600 pixels) on Facebook.
The size of Facebook Posts and the applicdation of designs on Facebook
The application of design(1:1 Ratio) for Facebook Ads Carousel
A cover photo, 1:1 Ratio post on the company page
Instagram Ads on Feed & Story
I have used Circle graphic elements to make all posts consistent and popping bubble elements help to make attention from users(customers) when they are quickly scrolling down post walls on Facebook.
Consistent Black bubble element on Instagram Feed
Variations of the bubble element on Instagram Stories
The Summry of the prosentation of Whole Social Media Assets on the project